Introduction to media theory

https://alevelbodminmediamrsbusby.blogspot.com/

Tuesday, 27th of September, 2022

What Do You See?

What does the term audience mean?

- spectators or listeners

- group of people 

Who are the audience?

- horny (not exclusively) straight men

- horny queer women

- people who want to buy a swimming suit

What are the audience the told from this image? How are the audience told this?

- beauty standards

- women are pleasing to the eye 

- she's wearing a tight swimming suit

- she's wearing make up even though she just got out of the water

What representations are created? How are these representations created?

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Media Theory: Gender and Bond

LO: 

To investigate the principles behind gender theories.  

To discuss various theories. 

To critically apply theory to text.

Van Zoonen:

- Women are often objectified (viewed as sexual objects) in media representation

- Van Zoonen emphasizes the importance of gender being seen as socially and culturally constructed through performance of these roles, as a result gender can vary depending on cultural and historical contexts. 

1. In the text women are objectified and represented as helpless and weak.

2. This is seen in the shower scene when the naked woman threatens Bond with a gun but quickly gets overthrown by Bond.

3. The gender roles in this section establishes that men are always stronger than women, even when they have dangerous weapons.

4. Here we see that the text supports what Mulvey states that in media representation women have no power or purpose other than the visual pleasure for men and that they have no power

Missing section 5 !